Author - Jerry Paxton

Brandweek Lays Out Halo 3 Marketing Plan

Brandweek has a great article detailing the five phase marketing plan set up by Microsoft/Bungie for Halo 3. Here is the brief rundown:

Phase 1: Starry Night campaign.

Phase 2: The Halo 3 beta.

Phase 3: Iris, the alternate reality game in the same vein as ‘I Love Bees’.

Phase 4: Merchandising tie-ins with various food establishments such as Burger-King.

Phase 5: Believe campaign starting off with the earlier reported on video.

New Halo 3 Commercial – Interesting

Yahoo Video has the recently released Halo 3 commercial up. It is a pretty emotional scene reminiscent of World War II vets discussing the battles they fought.

This is far different than what I would imagine for a video game commercial in tone.

Looks like a new commercial will be released on 9/14/07, maybe a continuation of this current one?

Sony OLED TVs by December

Engadget is reporting that OLED televisions will be out by December just in time for the holiday season. These bad boys sport a 1,000,000:1 contrast ratio which is pretty incredible as the best Sony LCD televisions have an 18,000:1 contrast ratio.

SW Episode 3 Baaaad Subtitles

Winterson has a pretty funny article regarding the very bad subtitle translation of Star Wars Episode 3 seen in China. Honestly, don’t drink anything you don’t want to see shooting from your nose while reading them.

Hellgate Pre-Order Benefits has posted the official benefits package for pre-ordering the game. In short:

Become a member of the beta program running from Sept 17th to Oct 7th.

Get a special dye package for your armor.

Be eligible for the founder’s price of $145 for a lifetime membership to the multiplayer mode of the game.

Now I did pre-order the collector’s edition of this game but I wasn’t really looking forward to multiplayer action yet. I liked the idea of my lone Paladin slashing up the forces of evil. But what do I know, I am just the GamingShogun.