Brandweek has a great article detailing the five phase marketing plan set up by Microsoft/Bungie for Halo 3. Here is the brief rundown:
Phase 1: Starry Night campaign.
Phase 2: The Halo 3 beta.
Phase 3: Iris, the alternate reality game in the same vein as ‘I Love Bees’.
Phase 4: Merchandising tie-ins with various food establishments such as Burger-King.
Phase 5: Believe campaign starting off with the earlier reported on video.
Joystiq is reporting that the Conan action title (similar in vein to God of War) will be arriving on store shelved September 28th, as opposed to the Age of Conan MMO which is set for a March 2008 release.
Yahoo Video has the recently released Halo 3 commercial up. It is a pretty emotional scene reminiscent of World War II vets discussing the battles they fought.
This is far different than what I would imagine for a video game commercial in tone.
Looks like a new commercial will be released on 9/14/07, maybe a continuation of this current one?
Telegraph UK has a report on the successful test of Russia’s new ‘Vacuum Bomb’, which generates tremendous explosive power without any fallout. According to Russian officials, the bomb is four times as powerful as the United State’s MOAB device.
Slashgear is reporting on OCZ’s new high-speed flash drives. With speeds up to 35mb/sec and in 2gb, 4gb, and 8gb sizes.
Engadget is reporting that OLED televisions will be out by December just in time for the holiday season. These bad boys sport a 1,000,000:1 contrast ratio which is pretty incredible as the best Sony LCD televisions have an 18,000:1 contrast ratio.
GamingTrend has a pretty informative interview with Flagship Studios’ Bill Roper.
Hellgate has sure been generating alot of buzz with it’s impending release. Looks like it will be a hit in addition to a very fun game.
Winterson has a pretty funny article regarding the very bad subtitle translation of Star Wars Episode 3 seen in China. Honestly, don’t drink anything you don’t want to see shooting from your nose while reading them.
GameIndustry.biz is reporting that ten thousand retail outlets will open at midnight to begin selling Halo 3. In addition, Gold Xbox Live account status is free for everyone for the first three days of Halo 3 availability.
Hellgatelondon.com has posted the official benefits package for pre-ordering the game. In short:
Become a member of the beta program running from Sept 17th to Oct 7th.
Get a special dye package for your armor.
Be eligible for the founder’s price of $145 for a lifetime membership to the multiplayer mode of the game.
Now I did pre-order the collector’s edition of this game but I wasn’t really looking forward to multiplayer action yet. I liked the idea of my lone Paladin slashing up the forces of evil. But what do I know, I am just the GamingShogun.