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San Diego – January 7, 2013 – Mad Catz Interactive, Inc. (“Mad Catz”) (NYSE MKT: MCZ) announced today a new range of products featuring the Company’s new GameSmart™ technology. Initial products in the range include theR.A.T.M mobile gaming mouse, the F.R.E.Q.M headset, the M.O.U.S.9 wireless mouse, and the C.T.R.L.R wireless gamepad.

In addition to delivering leading edge gaming performance on PC, Mac and in some instances consoles, GameSmart products are designed to extend the core gaming experience to supporting smart devices. GameSmart offers mobile game developers and publishers standardization, ease of implementation and scalability when enabling controller and console-like accessory functionality in mobile games. GameSmart control products will function through the Bluetooth® Smart stack, will be game and hardware independent, and will feature simplified setup, longer battery life and universal compatibility.

The R.A.T.M is the first mouse to combine Bluetooth Smart technology and a gaming grade laser sensor, providing market leading battery life, universal compatibility and the performance expected from a R.A.T. gaming mouse. Delivering up to a one year battery life, the R.A.T.M is compatible with a multitude of devices from PC and Mac through to next generation TV’s and tablets. For devices that do not feature Bluetooth Smart mouse support, theR.A.T.M comes equipped with a nano dongle. For platforms running Windows® 8 with native Bluetooth Smart mouse support, the R.A.T.M can be connected directly. The R.A.T.M features an adjustable palm rest, 12 action buttons (10 of which are programmable), and a power efficient 6400DPI twin-eye laser sensor. The R.A.T.M uses an all new Windows® and Mac compatible drag-and-drop programming interface, allowing gamers to intuitively program commands with speed. In addition, the R.A.T.M is app-enabled, allowing for future configuration via a smart device app.

The F.R.E.Q.M is the first mobile headset in the F.R.E.Q. audio line, featuring rich stereo sound and a lightweight aluminum chassis which folds away for easy transport. The F.R.E.Q.M comes with two unique in-line cables, one for use with PC or Mac and the other for use with smart devices and some consoles; each providing the user with different functionality.

The M.O.U.S.9, with striking aesthetics based upon the Company’s award-winning R.A.T. gaming mouse, has been simplified for everyday use and features new Bluetooth® Smart technology and a laser sensor capable of tracking on virtually any surface, including glass. Delivering up to a one year battery life, the M.O.U.S.9 is compatible with a multitude of devices from PC and Mac through to next generation TV’s and tablets. For devices that do not have Bluetooth Smart mouse support, the M.O.U.S.comes equipped with a nano dongle. For platforms running Windows 8 with native Bluetooth Smart mouse support, the M.O.U.S.9 can be connected directly. The M.O.U.S.9features an adjustable palm rest and uses an all new Windows® and Mac compatible drag-and-drop programming interface, allowing gamers to intuitively program commands with speed, featuring profiles for many home and office applications such as Adobe® Creative Suite and Microsoft® Office.  The M.O.U.S.9 is app-enabled, allowing for future configuration via a smart device app.

The C.T.R.L.R is inspired by the Company’s critically acclaimed MLG Pro Circuit Controller and will bring console-like functionality to smart devices. Equipped with dual analog sticks, triggers, media controls, shoulder and action buttons, the C.T.R.L.R connects via Bluetooth Smart technology and brings a fully featured console-like experience to any compatible device. The C.T.R.L.R is app-enabled and can be configured via a smart device app.

“Our GameSmart initiative aims to enable core gaming on smart devices, similar to the console living room or PC gaming experience. We’re committed to adding smart device compatibility to our core gaming products wherever practical and to playing a pivotal role in bringing core gaming to the mobile platform,” said Darren Richardson, the President and Chief Executive Officer of Mad Catz Interactive, Inc. “We are excited about the new range and believe it fits perfectly with our long-term strategy of designing innovative products for passionate gamers.”

The R.A.T.MF.R.E.Q.MM.O.U.S.9, and C.T.R.L.R are each expected to be available in a range of distinctive colors in early 2013.

Additional information available at: www.madcatz.com/gamesmart

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Jerry Paxton

A long-time fan and reveler of all things Geek, I am also the Editor-in-Chief and Founder of GamingShogun.com