Today at a press event in San Francisco, Apple CEO Tim Cook announced the company’s third generation iPad. Originally rumored to be called the “iPad 3” and then the “iPad HD”, the device line is dropping its numeric iterations and will simply be known as the “iPad”. Of course, this is a bit confusing as the iPad 2 is still available in a 16GB wifi flavor for $399 (a move to bring more students and lesser-income folks into the Apple fold), but it happens to be a change I agree with.

The new iPad features a variety of upgrades, including a 2048×1536 retina display as well as 4G LTE options, and touts a battery life on par with the iPad 2. The device will go on sale beginning March 16th, although you can pre-order them now online (if their site stays online). Thankfully, despite these upgrades, the new iPad keeps with the pricing models of the iPad 2 and features 16, 32, and 64GB flavors.

Would you like to know more? (iPad product page)

                           

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