Buena Park, CA (December 2014) – Knott’s Berry Farm and Susan G. Komen Orange County are working together, for the second year, to raise money for breast cancer awareness, services and research by offering a special “Pink Ticket” and limited edition specially designed “pink” merchandise from January 5 through March 27.
“We are honored to continue such a successful partnership with Knott’s Berry Farm,” said Lisa Wolter, executive director of Komen Orange County. “Without the ongoing support from our community, local access to breast health and breast cancer services for women and men would be nearly impossible. Knott’s gives us the opportunity to not only reach a diverse population, but to continue saving lives.”
Studies show that one in eight women will be diagnosed with breast cancer. The breast cancer mortality rate in Orange County is the highest among Latinas, despite this population having the lowest incidence rate. Komen Orange County works with the Latina community – through its Unidos Contra el Cancer de Seno Coalition – by providing strong and effective breast health engagement and support groups with multi-lingual volunteers. Komen Orange County also fosters ongoing partnerships with Northgate Gonzalez Markets and Cafecitos, a Spanish support group, to bring education, outreach and free mammograms to the Latina population.
The three month long promotion will provide guests with the opportunity to enjoy Knott’s world class entertainment, attractions and specially-themed “pink” décor, while supporting a great cause. The famous Calico Mine Ride, Knott’s Berry Farm Main Gate and the Camp Snoopy waterfall will all glow pink in honor of the campaign. Starting January 5, through March 27, guests can purchase “Pink Tickets” for theme park admission only online at www.knotts.com. A portion of the “Pink Tickets” proceeds will benefit Komen Orange County.
In 2014, the successful two-month partnership with Komen Orange County helped raise nearly $100,000 for the organization. The monies raised provided underserved and underinsured women and men in Orange County with access to breast health care and services. Additional fundraising efforts included the sale of discounted “Pink Tickets” and “Knott’s for the Cure” memorabilia as well as employee fundraising initiatives.
Cedar Fair Entertainment Company, the parent organization of Knott’s Berry Farm, has raised nearly $1 million for Susan G. Komen in the last five years. This is the second year the partnership will directly impact awareness and services on a local level within Orange County.
Guests entering the theme park during the time of the promotion will be greeted by a beautifully themed pink Knott’s Berry Farm for the Cure display along with inspirational testimonials by breast cancer survivors. Additionally, limited edition “pink” t-shirts and specially designed canteens will be available for purchase. A portion of the “pink” merchandise proceeds will benefit Susan G. Komen Orange County.
“During the Knott’s Berry Farm for the Cure partnership, guests can honor loved ones,” said Raffi Kaprelyan, vice president and general manager of Knott’s Berry Farm. “The partnership between Knott’s Berry Farm and Susan G. Komen Orange County is an impactful one, as the two organizations come together to advance women’s health by raising money and awareness to fight breast cancer.”
For more information on the fight against breast cancer, please contact the Susan G. Komen Orange County office at (714) 957-9157.
For Knott’s theme park information including hours of operation please visit www.knotts.com or call (714) 220-5200. Follow and join the conversation by using #KnottsPink.
