Santa Monica, CA – May 17, 2012 – Hop in the driver’s seat, buckle up and start your engines because Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard Inc. (Nasdaq: ATVI) and leading independent racing game developer Eutechnyx are pleased to announce NASCAR® The Game™: Inside Line. Bringing the true NASCAR experience to consoles, the game will allow players to race with the top NASCAR Sprint Cup Series drivers, teams and cars, as well as feature all 23 officially licensed racetracks. NASCAR The Game: Inside Line is planned to launch Fall 2012 for the Xbox 360® video game and entertainment system from Microsoft, the PlayStation®3 computer entertainment system and the Wii™ system from Nintendo.
“We set out to reinvent NASCAR gaming last year with NASCAR® The Game™ 2011 – and we’re very proud of it. With our continued enhancements to that game, and our very passionate fans helping guide us, we have an amazing platform to go to the next level with NASCAR The Game: Inside Line,” said Dave Thompson, Executive Producer at Eutechnyx. “We’ve added a new in-depth career mode and robust online features that include realistic race weekends, and now aspiring drivers can rise up through the ranks, attract sponsors, and upgrade their car’s components in the quest to be the Sprint Cup Series Champion.”
“The collaboration between Activision and Eutechnyx produced last year’s hugely successful NASCAR game experience,” said David Oxford, Executive Vice President, Activision Publishing. “NASCAR The Game: Inside Line builds on that platform and adds a number of innovative, cutting edge features that will give fans and gamers alike the chance to participate in the sport like never before.”
Blake Davidson, Vice President of Licensing & Consumer Products at NASCAR and board member of NASCAR Team Properties, said, “The way Eutechnyx has integrated themselves into the sport has been amazing. From the fans to the teams, to NASCAR itself and now with our broadcast partners, they have been channeling that into something that evolves our NASCAR games into revolutionary interactive entertainment. We think the fans will really enjoy all of the new features Eutechnyx has incorporated into the latest game.”
For more info on NASCAR The Game: Inside Line, visit the game’s Web site at www.NASCARthegame.com, or follow along on Twitter (@NASCARTheGame) and Facebook (facebook.com/NASCARthegame). This game is not yet rated by the ESRB.
