Razer™, the leading global gaming lifestyle brand for gamers, is teaming up with BLACKPINK, the global K-pop phenomenon, for a collaboration that is as bold as their performances.
Inspired by BLACKPINK’s fearless attitude and trend-setting style, the BLACKPINK X Razer collection will feature exclusive limited-edition co-branded gear that merges cutting-edge performance with bold, pink-forward aesthetics. Designed to celebrate individuality and creativity, this collaboration gives gamers and BLINKs alike new ways to express themselves, whether leveling up in-game or turning heads off-stage.
More than gaming gear, this is a statement of style for those who play to shine. Fans and the public can also look forward to exclusive pop-up fan activations during BLACKPINK’s upcoming World Tour Pop-Up Store in Hong Kong.
“Gaming and music are two of the most influential forces shaping youth culture today,” said Addie Tan, Global Head of Lifestyle Division at Razer. “Our collaboration with BLACKPINK goes beyond products, it’s about creating a lifestyle that celebrates passion, performance, and individuality.”
The full collection will be revealed soon. For updates, visit www.razer/collabs/blackpink
