Mattel, a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, is gearing up for another exciting return to Comic-Con International in San Diego, bringing an all-new lineup of fan-favorite collectibles to the show floor. From July 22 onward, attendees can explore exclusive drops from iconic brands like Hot Wheels®, Masters of the Universe®, Monster High®, WWE®, Jurassic World®, and more. Collectors can get their hands on these San Diego Comic-Con items, available only while supplies last, at the Mattel booth (#2945) and on Mattel Creations.
All weekend long, fans can immerse themselves in the world of their favorite Mattel brands. Think high-energy WWE, Jurassic World, and Masters of the Universe panels, a Monster High autograph signing, WWE meet & greet, contests, hands-on activities, and more. Mattel’s latest product showcase is designed to celebrate fandom at every level, with something special for collectors and casual fans alike.
Check out the full lineup of collectibles and events below.
Mattel Creations SDCC 2026 Product Lineup
WWE X CYNDI LAUPER
- WWE Elite 3-Pack – Cyndi Lauper, Roddy Piper, Captain Lou Albano | SRP: $80
FANDOM IN THE FAST LANE
- Hot Wheels® KPop Demon Hunters Porsche 911 GT3 R | SRP: $25
- Hot Wheels® Stranger Things 10th Anniversary Hawkins Van | SRP: $40
- Hot Wheels® Top Gun 40th Anniversary Set | SRP: $35
POP CULTURE POWER PICKS
- Jurassic World Hammond Collection 25th Anniversary Collector Edition Velociraptor | SRP: $25
- KPop Demon Hunters Ramyeon 3 Pack | SRP: $50
- Masters Of The Universe® Gym Bro Skeletor® Action Figure | SRP: $50
- Monster High® Skullector™ Lagoona Blue™ Doll | SRP: $80
To unlock the full Mattel Creations’ fandom 2026 San Diego Comic-Con product lineup, please visit Mattelcreations.com.
Mattel’s SDCC Events & Activities
Visit booth #2945 for the latest from Mattel’s iconic brands, including photo opportunities, panels, and signings (see below).
Wednesday, July 22, 2026
- 6:00 PM – 9:00 PM: Preview Night
Thursday, July 23, 2026
- 10:30 AM – 11:00 AM: Mattel Brick Shop Design Panel Join Mattel Brick Shop for a special design panel featuring an exclusive look at what’s next, including a reveal Halo fans won’t want to miss. Hear from one of the designers as they share insights into the building set, from the design process to the faithful recreation of details.
- 11:15 PM – 12:15 PM: WWE Elite Squad Reveal Panel – Location: Room 6A
- 11:30 AM – 12:30 PM: Monster High Cosplay Meet Up
- Calling all Monster High fans – dress up and show up for a creepy-cool cosplay event! Meet fellow fans, join the group photo, and strike a pose for photos taken by our professional photographer. Plus, a few eek-stravagant cosplayers will take home prizes.
- 1:15 PM – 2:15 PM: WWE Superstar Meet and Greet
- Visit the Mattel booth for a photo meet and greet with WWE Superstars! SDCC WWE collector posters and pins will be available at the booth during the event. Limited quantities available.
- 3:00 PM – 3:30 PM: Monster High Ghouls Rule Lagoona Design Panel
- Join the Monster High Team behind this year’s SDCC Skullector doll for a special panel discussing the making of our screamium Ghouls Rule Lagoona Blue.
Friday, July 24, 2026
- 10:30 AM – 11:00 AM: Eek-sclusive Reveal of the Upcoming Monster High Skullector Dolls!
- 11:30 AM – 12:30 PM: Jurassic Design Panel
- Join the Mattel and Universal Design Teams for an in-depth look at our latest product and upcoming reveals. Hosted by Trisha Hershberger, get ready for an in-depth discussion with designers Raf Bencosme, Chloe Mun, Zoe Bjerke, and Mike Vazquez as they dig into the evolution of dinosaur sculpts, decos, and features, along with product reveals, giveaways, and more! Featuring special guest Britt Shotts from Universal with some exciting updates for the Jurassic World Franchise!
- 11:45 AM – 12:45 PM: Nerd Stuff and Sword Things: Storytelling in the Masters of the Universe Film World – Location: Room 6A
- 12:00 PM – 2:00 PM: Monster High Spooktacular Signing: Meet The Ghouls Behind The Design – Location: Salis Pavilion
- Join the Monster High Team behind this year’s SDCC Lagoona doll for a special signing event! They’ll be signing limited-edition posters from 12–2 PM in The Sails Pavilion. Don’t miss your chance—poster quantities are limited.
- 12:30 PM – 1:30 PM: Jurassic World – Aquilops Handler Photoshoot
- 2:00 PM – 3:00 PM: Jurassic World – Aquilops Handler Photoshoot
Saturday, July 25, 2026
- 10:45 AM – 11:30 AM: Masters of the Universe Skeletor Cosplay Pose-Off
- Join Masters of the Universe for a Skeletor Cosplay Pose-Off to see who has the best Skeletor pose. Skeletors of all ages, sizes, and eras welcome!
- 12:00 PM – 1:30 PM: Jurassic World – Aquilops Handler Photoshoot
- 2:00 PM – 3:00 PM: DC – Design Panel
- Join the Mattel Design & Packaging Teams as they give you an in-depth look at our 2026 Premier Series. Hosted by Trisha Hershberger, get ready for an in-depth discussion with Mattel Designers as they walk us through product concepts and features, with product reveals, giveaways, and more!
- 2:00 PM – 4:00 PM: AppleTV x Matchbox Movie Panel
- Inspired by the Mattel toy line, Matchbox: The Movie is a Skydance co-production starring John Cena, Jessica Biel, Sam Richardson, Teyonah Parris, and Arturo Castro. The film follows a group of childhood friends whose lives are turned upside down when their long-absent former leader, an undercover CIA agent, returns and pulls them into a high-stakes international mission to save the world. Directed by Sam Hargrave, the film hits Apple TV+ on October 9.
- 3:30 PM – 4:30 PM: Mattel x KPop Demon Hunters Charm Bar
- Create your own bracelet with different charms to attach to Mattel’s all-new mini collectible keychains! Clip and carry the world of Netflix’s KPop Demon Hunters with personality-packed mini collectible keychains! There are 13 mini figures to collect – with a rare friend hidden among them! Each includes a themed charm accessory and keychain clip.
Sunday, July 26, 2026
- ALL DAY: Hot Wheels Track Stage Takeover
- 12:00 PM – 1:30 PM: Jurassic World – Aquilops Handler Photoshoot
