E3 today announced it has joined forces with IGN, Future Games (PC Gamer and GamesRadar), GameSpot, Polygon, IGN China and Game Bonfire to extend its reach to video game fans worldwide. With additional media and distribution partners to be announced, E3 2021 will provide an unmatched experience with new levels of access for fans around the globe with major publisher showcases, press conferences, thrilling reveals, extended livestreams and special guest appearances, available free online for all attendees.
The all-digital experience runs from Saturday, June 12 through Tuesday, June 15. Media, creators, industry professionals and fans are encouraged to visit the E3 2021 website for the most up-to-date information.
The team at E3 will work hand in hand with media partners to integrate and cross promote programming and coverage within the E3 experience. This includes coordinated broadcasts, wide coverage, media talent participation and original programming, among other features.
“We are focused on ensuring that E3 continues to be the most innovative and collaborative event in the video game industry, so enlisting some of the industry’s biggest media partners to help deliver the highly-anticipated news, reveals and more is crucial to a successful showcase,” said Stanley Pierre-Louis, President & CEO of the ESA. “Each media partner will be instrumental in driving E3’s reach to more fans than ever before. With this year’s digital format, we’re looking to provide our audiences with exciting and unique ways to experience the magic of E3.”
To evolve E3 in an ever-changing digital world, the ESA brought on a new team of industry veterans who understand the impact, opportunities and diverse appeal of E3 as the central stage for creating global conversations around the video game industry. Designed and supported by Paragon Creative Agency, 360 Live Media and SmithBucklin, E3 2021 will be a reimagined and engaging digital experience.
Visit www.e3expo.com for more updates about E3 2021, including participating partners, registration dates, portal and app details, and more.