Poway, Calif. (August 17, 2017) — Jinx Inc. (J!NX), the world’s leading and most beloved brand for gamers for nearly two decades, unveils their highly anticipated J!NX Brand 2017 Fall Collection of gaming lifestyle apparel and accessories to gamers and fans worldwide. Known for its quality, authentic licensed merchandise and accessories, J!NX is continuing this tradition of wearable-excellence by launching its new, endemic J!NX Brand 2017 Fall Collection. The entire collection for men and women is now available online in 170 countries at J!NX.comand the men’s collection is available at all Hot Topic stores in the United States and Canada starting today.

Each of the new J!NX Brand items are expertly designed by an in-house team of passionate gamers and apparel industry veterans. Highlights include J!NX’s twist on the classic Bomber JacketSide Quest Joggers, a Commando Zip-up HoodiePolygon Skull and Simple Skull Premium Tees, a Skull Raglan Long-sleeved Shirt, and a Camo Snapback Hat. With suggested retail prices ranging from $20.99 to $89.99 there is something for everyone to proudly rep on the street or cozy-up in for marathon gaming sessions.

“Nearly 20 years ago we had an idea to create clothing that gamers would be proud to wear. We started with a black Sharpie and a white t-shirt, thankfully we’ve come a long way since then,” reflected Sean Gailey, J!NX co-founder and CEO., “We are proud of our long history, and our status as the first to market providing gamers with clothes that reflect their passion.”

Gailey also noted, “Because we do have such extensive experience in the video game industry, we have a responsibility to make a strong impression and impact at retail that reflects that community. To have that impact, we needed to consider a lot of angles. What are players, fans, and customers looking for? What is missing that we can contribute? I think it ultimately comes down to a unique experience. So as part of this launch, we created an interactive web experience and digital lookbook that not only represents the Fall collection, but also immerses customers in an interactive storyline.”

About J!NX

Founded in 1999 in San Diego, CA, J!NX is the world’s leading lifestyle brand for video game apparel and accessories. Born from a love of play and the communities it inspires, J!NX and J!NX Pro were launched as a celebration of video game culture. Over the years, J!NX has secured their place in the video game industry with successful products and longstanding relationships with many of the top video game brands in the world. For more information on J!NX and their lifestyle brands visit www.J!NX.com.

About Hot Topic

Hot Topic, headquartered in City of Industry, CA, was the first retailer to make alternative apparel and accessories available at malls across the country. Today, Hot Topic is the fandom haven for guys and girls obsessed with music and all things pop culture. Founded in 1989, Hot Topic operates 698 stores in the U.S., Canada and Puerto Rico and an online store at hottopic.com.


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