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SAN DIEGO, CA – July 10, 2013 – GUNNAR Optiks®, the world’s leading manufacturer of computer and gaming eyewear, today announced a first-of-its-kind distribution deal with GameStop. The Intercept and Vayper, two gaming styles that help reduce eye fatigue and visual stress, will be available in 450 GameStop stores nationwide at an MSRP of $59.99 and $79.99, respectively. Additional gaming styles will be available for purchase at GameStop.com. The deal marks the first time GameStop will carry the Advanced Gaming Eyewear in stores, expanding the emerging retail category and making it easier for gamers to protect their vision while enhancing their gaming experience.

“Gamers tend to spend long periods of time staring at a screen over rounds of Call of Duty or League of Legends. Gaming time, combined with hours in front of a computer screen at work, puts them at risk of serious eyestrain, a symptom of Computer Vision Syndrome. GUNNAR Optiks Computer and Gaming Eyewear help minimize eye fatigue and dry eyes, while improving contrast, comfort, and focus,” explains Joe Croft, co-founder of GUNNAR Optiks. “By making GUNNARS available in GameStop stores, we’re able to educate gamers about the benefits of our gaming glasses and raise awareness for Computer Vision Syndrome at the local level.”

“GUNNAR Optiks is the leader in gaming glasses, providing products for both competitive and casual gamers around the world,” said Chris Choy, Merchant of GameStop. “By offering GUNNARS, both in our stores and online, we are continuing our commitment to fully supporting the gaming lifestyle through protecting the vision of our loyal customers.”

GUNNAR Optiks glasses combines form and function with style to reduce digital eye fatigue. Its patented i-AMP lens technology gives gamers and computer users more comfort and better performance in the short term while decreasing wear and tear on eyes in the long term. Working with the eye, optic nerve, and brain to enhance the viewing experience, the glasses allow users to see more clearly, absorb and process more than with the naked eye, and improve visual endurance for extended gaming sessions.

Multiple styles of GUNNAR Optiks Gaming Eyewear are also available online at Gamestop.com and GUNNARS.com, with retail prices ranging from $59.99 to $99.99.

Through a partnership with Carl Zeiss Vision, GUNNAR Optiks eyewear is available in prescription as well and can be ordered direct at GUNNARS.com/Rx.

GUNNAR Optiks also has an exclusive community of gaming, creative, and technology visionaries from around the world. Join the GUNNAR GUILD at guild.gunnars.com to connect and share with like-minded gamers and technophiles.

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Jerry Paxton

A long-time fan and reveler of all things Geek, I am also the Editor-in-Chief and Founder of GamingShogun.com