New York, NY and Los Angeles, CA – May 1, 2012 – Spike TV and GameTrailers will team up this summer to deliver extensive multi-platform coverage of the 2012 Electronic Entertainment Expo with “E3 All Access Live.” The live special will provide gamers with over 40 gaming exclusives and special guest interviews with more than 17 hours of coverage across multiple platforms. Spike’s and GameTrailers’ 2011 live E3 multi-platform special was the number one destination for E3 coverage last year*, garnering more than 10 million combined online and on-air viewers, and was also the largest live streaming event in Viacom history.
Considered to be the ultimate event in the video game industry, the 2012 Electronic Entertainment Expo runs June 5-7, 2012 at the Los Angeles Convention Center. “E3 All Access Live” will kick-off its multi-platform and multi-channel coverage on Spike TV, in HD, from Los Angeles one day before the event is open to the public on Monday, June 4 (Noon-5:30pm ET/ 9:00am-2:30pm PT) and a wrap-up special that night at 10:00-11:00pm ET / 7:00-8:00pm PT. Spike TV will telecast five more live hours on Tuesday, June 5 (Noon-5:00pm ET/ 9:00am-2:00pm PT). The live special will also be supported through additional digital pre and post shows as well as through online simulcasts.
For the first time ever, Spike will partner with sister Viacom Media Networks, such as MTV2; MTVU; VH1; Tr3s: Música y Más and others to provide additional programming coverage.