Due out on the Xbox 360 and PS3 come August 14th, EA Sports’ Madden NFL 10 will feature a new Online Franchise mode, which a newly-released video today talks about. The Online Franchise mode allows players to pit their teams against each other in a full, simulated NFL season! 32 teams will participate in each season and those that do not get filled by a human being will be AI-controlled. This virtual season will also have player-trading and even let iPhone/iPod Touch users manage their teams with their respective devices.