The folks over at the Dachis Group have utilized their marketing analysis platform and released a list of the top 1o most-social video game companies, based on their social media/user-interaction.
The List
- #1 Sony
- The creator of PlayStation seems to have landed on the perfect mix of audience size, brand publishing, and subscriber engagement. Whether it is content propagation, Engagement, or subscribers it’s rare to see Sony drop out of the # 1 or # 2 spots in each performance measurement – kudos to them for superior performance across the board. It’s no wonder that they have an audience base of 49,260,647 fans.
- #2 Electronic Arts
- Who doesn’t love a game of Madden, or for that matter Crysis? Much like Activision, EA has an enormous social audience, but EA has an edge in the number of its subscribers that participate in the conversation EA promotes. This propels EA to #2 overall in the rankings.
- #3 Activision
- With a whopping 63,263,857 fan base, Activision is the top brand among all publishers in terms of raw audience and the attention that comes with it, but their broadcasting to engagement ratio is higher relative to other brands on the list. And as a result they have to settle for “just” 3rd overall.
- #4 Nintendo
- Nintendo revived its fortunes by making gaming social enough for anyone to take part. The same is true for their social presence where they are the #3 brand when it comes to the number of fans, 37,547,649 strong, and #2 in the number of branded conversation participants.
- #5 Konami
- The strength of Konami’s content is clear in their propagation score (how frequently people repost brand content), where they rank second only to Sony. Konami ranks no lower than 8th in any other category among the various gaming brands.
- #6 Warner Brothers
- Warner Brothers isn’t known first and foremost for its games like many of the ranked brands, but it is riding an outpouring of passionate praise for the Batman Arkham so that it stands as #6 in the rankings.
- #7 Rockstar Games
- Rockstar ranks #3 in audience participation and does well in every every social metric relative to the competition. News of the upcoming GTA5 propelled Rockstar to its #7 rank.
- #8 Ubisoft
- Ubisoft has a smaller audience, 5,673,607 fans, then some of the other brands on this list, but its passion, positivity, and content more than makes up for it. The brand ranks second overall for advocacy among gaming publishers.
- #9 Microsoft
- The maker of the Xbox and the Kinect puts up impressive numbers for their audience size, 11,421,575 fans, but what really solidifies their #9 spot is their audience satisfaction score, where they rank #3.
- #10 Epic Games
- Despite having the smallest audience size, 1,091,644 fans, Epic ranks #2 in satisfaction and #1 in passion. No doubt part of this is in part due to their massive user forum. Well played, Epic.
