Creative Technology today proudly unveils its latest True Wireless Stereo (TWS) earbuds and headphones, the Creative Zen Air SXFI and Creative Zen Hybrid SXFI, designed to transport users into the immersive world of Super X-Fi. With a simple tap, users can expand their soundstage and be engulfed in every detail of their preferred content across platforms like Netflix, Spotify, and YouTube, all powered by the built-in SXFI technology. Boasting additional features such as Adaptive Hybrid ANC and Ambient mode, Bluetooth 5.3, low-latency of up to ~100ms, the Creative Zen Air SXFI and Creative Zen Hybrid SXFI are poised to redefine how users engage with their favorite content.

Renowned for its ability to recreate the expansive soundstage of a high-end multi-speaker surround system, Super X-Fi now shines in the latest Creative Zen Air SXFI and Creative Zen Hybrid SXFI, enriching users’ listening experience with spatial audio. With Super X-Fi activated, users can transcend the boundaries of traditional stereo sound, immersing themselves in a three-dimensional audio world teeming with heightened realism and depth. Whether it’s the thunderous roar of a cinematic explosion, the subtle rustle of leaves in a forest, or the precise positioning of footsteps in a game, Super X-Fi delivers unparalleled spatial accuracy and depth, allowing users to truly feel like they’re part of the action.

Coupled with the SXFI APP, available on iOS and Android phones, the full potential of Super X-Fi can be further unlocked by personalizing Super X-Fi to users’ exact head and ear shape for an even more precise rendition.

Beyond the Super X-Fi integration, the Creative Zen Air SXFI and Creative Zen Hybrid SXFI are loaded with a bunch of nifty features to cater to today’s diverse users. With Hybrid ANC, Adaptive ANC, and Ambient mode, users can seamlessly switch between the three modes, adapting to different environments and choosing to immerse themselves in music or stay aware of their surroundings. Moreover, the low-latency mode ensures audio stays perfectly synced up, whether users are gaming or watching movies. And with Multipoint connectivity, users can easily switch between two Bluetooth devices without missing a beat.

Zooming in on their primary features, the Creative Zen Air SXFI boasts custom-tuned 10 mm Neodymium drivers, ensuring crystal-clear highs and well-balanced mids for an exceptional audio playback experience. With a total playtime of up to 39 hours (with ANC OFF), along with IPX5 water resistance and wireless charging capabilities, it’s perfect for those on the move.

Latest Creative Zen Air SXFI and Creative Zen Hybrid SXFI allows users to easily unlock the immersive realm of Super X-Fi with every play.

On the other hand, the Creative Zen Hybrid SXFI features custom-tuned 40 mm Neodymium drivers, delivering precise highs and deep lows for an elevated audio experience. With an impressive total playtime of up to 70 hours (with ANC OFF), users can enjoy extended listening sessions without any interruptions. Its foldable headband design adds to its portability, and support for analog line-in offers versatile connectivity options. Additionally, the built-in mics with ENC (Environment Noise Cancellation) ensure clearer communication during calls and voice commands, enhancing the overall user experience.

Pricing and Availability

Creative Zen Air SXFI is priced at $79.99 and is available for pre-order at

Creative Zen Hybrid SXFI is priced at $99.99 and is available for pre-order at

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Jerry Paxton

A long-time fan and reveler of all things Geek, I am also the Editor-in-Chief and Founder of