Today, Sunblink and Sanrio launch Hello Kitty Island Adventure, a narrative-driven life simulation game embracing friendship and positivity starring Hello Kitty and Friends, exclusively on Apple Arcade.

When My Melody is invited to open a gift shop at Big Adventures Park, she invites Hello Kitty and her friends—including you!—to come along for a tropical island getaway. But things go sideways upon arrival, with the friends separated and the park found abandoned. Join forces with Hello Kitty to restore the island’s beauty and the desolate theme park to its former glory!

Starting today, players can live their best island life:

  • Explore a Massive World – Meet iconic Sanrio characters across several distinct biomes with more than 40 hours of gameplay to experience. Brave Kuromi’s haunted mansion in the Spooky Swamp, unearth ancient secrets in fiery Mount Hothead, ride minecarts through Gemstone Mountain’s glittery caves, and discover new treasures underwater in Rainbow Reef.

  • Create Your Character – Express yourself as an original, Sanrio-style avatar with a wide range of adorable character customization options. Select from dozens of faces, features, and body shapes, then collect hundreds of clothing items. Change your appearance at any time.

  • Make New Friends – Become best friends with Sanrio characters like Kuromi, Badtz-maru, Cinnamoroll, Chococat, Retsuko, and more! Level up your friendship rank by sharing gifts that resonate with each character’s unique tastes. Complete quests and partake in island activities together to deepen your bonds.

  • Craft, Create, Collect – Bake delicious recipes with Hello Kitty, brew magic potions with Kuromi, collect critters with Keroppi, learn to fish from Badtz-maru, and so much more. Scour the island for collectibles, like the 96 hidden gudetama, and find new items hidden in chests or locked behind devious puzzles.

  • Attract Visitors – Restore and decorate Visitor Cabins to attract new friends to the island. Deck out these spaces with over 130 furniture pieces to catch the eye of Dear Daniel, Mocha, Mimmy White, and other Sanrio friends. Even more visitors will be added in the coming months.

  • Team Up in Multiplayer – Everything is better with friends. Invite someone to your island via invite code. Boost each other’s stamina to explore greater heights and depths, solve the island’s trickiest puzzles, and enjoy island life together while taking selfies on the beach.

  • The Adventure Continues – Free future updates will add new characters, areas, clothing, items, visitors, mini-games, and so much more.

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Jerry Paxton

A long-time fan and reveler of all things Geek, I am also the Editor-in-Chief and Founder of