MSNBC reports that SanDisk, one of the more successful manufacturers of USB flash drives, announced Monday a new service and product to further bridge the gap between the PC and television.

The Service – FanFare is a video service offering premium television shows for $1.99 per download. The site is in beta right now and the catalogue is small, but if the product (see below) is successful, count on it expanding rapidly.

The Product – TakeTV Video Player is a combination of gadgets including a USB harddrive, remote control, and television adaptor. Simply load any content (currently supports multiple formats including mpeg, DivX, and xVid), onto the USB harddrive, plug it in to the cradle, connect the cradle to the television (s-video, composite, & analog) and watch your content on the big screen. For those who do not have a Home Theatre PC, this is a very exciting product. The editors of GamingShogun are attempting to obtain a demo and hope to post a review shortly.

TakeTV is currently available in a $99.99 4gb model, and a $149.99 8GB model.

[edit – TakeTV is scheduled to be relased 11/06/2007]