New Holland Brewing & Distilling Co. today announced the release of a new Dragon’s Milk product line, in collaboration with leading toy and game company Hasbro and its Wizards of the Coast division, to celebrate the 50th anniversary of the World’s Greatest Roleplaying Game, DUNGEONS & DRAGONS (D&D). The expansion includes two limited-edition releases, D20 Brew Bourbon Barrel Aged Stout and Origin Mead Cask Bourbon Whiskey. The limited-edition D20 Brew release will be available at select retail locations with both products available online nationwide at dragonsmilk.com/dnd starting Nov. 16.
“Our latest Dragon’s Milk launch has captured the imagination of craft beverage enthusiasts and fantasy lovers alike,” said Brett VanderKamp, CEO and founder of New Holland Brewing Company. “The outpouring of enthusiasm we’ve seen from both our loyal Dragon’s Milk patrons and the passionate D&D community has been extraordinary following September’s product announcement.”
D20 Brew and Origin Mead Cask Bourbon Whiskey are new additions to New Holland’s well-established Dragon’s Milk product line, which currently features several year-round stouts and bourbons. Both products will be offered in commemorative gift packs with custom DUNGEONS & DRAGONS-themed accessories for the special-edition release.
“Dragon’s Milk continues to live up to its reputation as a bold, legendary beverage portfolio,” said VanderKamp. “We can’t wait for our consumers to experience the magic and decadence of our newest Dragon’s Milk products for themselves as they gather their next party and escape on an adventurous campaign fueled by Dragon’s Milk and D&D.”
The top selling American-made stout, Dragon’s Milk has received numerous accolades over the years including Gold at the New York International Beer Competition and Silver at the Great American Beer Festival. Additionally, Dragon’s Milk Origin Small Batch Bourbon received the highest honor – a double gold medal – at the 2022 New York International Spirits Competition, was recognized as the “Best in Class” bourbon at the 2023 American Distilling Institute’s (ADI) International Spirits Competition and received a Platinum medal at Fred Minnick’s Ascot Awards in 2023.
For more information on Dragon’s Milk by New Holland Brewing Company, visit dragonsmilk.com. For more information on D&D, visit dndbeyond.com.
