F1® Arcade, the world’s first F1® experiential hospitality brand, today announces Las Vegas as its third U.S. venue due to open in 2025. F1 Arcade will bring its first-of-its-kind experiential venue with show-stopping hospitality and an electrifying atmosphere to The Forum Shops at Caesars Palace, which is attached to the destination’s iconic Caesars Palace Las Vegas.
F1 Arcade’s US expansion comes as the sport continues to gain impressive viewership and attendance figures across the US. Last year’s inaugural FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2023 attracted over 315,000 fans and this year the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2024 was sold out with record-breaking attendance figures of 275,000 (up from 270,000 last year). The FORMULA 1 PIRELLI UNITED STATES GRAND PRIX in Austin also continues to deliver some of the highest attendance figures on the calendar and fans are growing across the US, with a 28% increase in social media followers in 2023 vs the previous year, making the Americas one of the sport’s largest audiences on YouTube and TikTok.
The Las Vegas opening marks the next phase of an ambitious U.S. roll-out plan following the opening of its first U.S. location in Boston Seaport in April. F1 Arcade will open in Washington D.C. this Fall 2024 and plan to open 30 locations globally across the next five years.
“We are incredibly excited to bring the F1 Arcade experience to the vibrant Las Vegas Strip following the successful launch of our first U.S. location in Boston Seaport last month. The adrenaline pumping experience of fans racing head-to-head on iconic circuits against their friends and family while overlooking the Las Vegas Strip will be truly exceptional,” said Jon Gardner, US President of F1 Arcade.
Emily Prazer, Chief Commercial Officer, Formula 1 and Las Vegas Grand Prix, Inc. said: “As Formula 1 continues to build on the success of last year’s inaugural Grand Prix, it’s exciting to see F1’s presence in Las Vegas continue to grow with the opening of a flagship F1 Arcade. The latest venue announcement symbolizes the increasing appetite for F1 in Las Vegas and will become a go to attraction for visitors outside of race weekend”.
Covering over 21,000 square feet, spanning two floors with an exceptional terrace offering views of the Las Vegas Strip, the flagship Las Vegas venue will be the largest F1 Arcade to date. F1 Arcade will share an entrance with co-tenants including Joe’s Seafood, Prime Steak & Stone Crab, alongside an impressive lineup of dining and retail options. Guests will be welcomed to a best-in-class Formula 1 social racing experience and incredible hospitality offering. They will be able to immerse themselves in the world of Formula 1 by getting behind the wheel of the cutting-edge full-motion simulators and racing the world’s most iconic tracks.
“As an iconic global destination,The Forum Shops continually elevates its offerings, delivering unparalleled experiences alongside its prestigious collection of luxury boutiques and dining options,” said Jonathan Murphy, Co- President, Mall Platform “With the introduction of F1 Arcade, we’re excited to enhance the allure of the Sports and Entertainment Capital of the World, providing our guests and shoppers with a world-class entertainment experience.”
The venue will showcase a striking 41-foot-long bar, offering guests the chance to enjoy signature cocktails and ‘Designated Drivers’ mocktails, playfully named in homage to the Grands Prix as well as a variety of globally inspired dishes. The venue will feature an exceptional 3,550 square foot private room and will bring further excitement to the Strip with Formula 1.
Fans and non-fans are invited to visit f1arcade.com/us/vegas and follow @f1arcadeusa on Instagram for all F1 Arcade news and updates.
