McFarlane Toys has announced their collaboration with Universal Products & Experiences to expand their Movie Maniacs brand with a range of posed figures and corresponding digital collectibles based on some of NBCUniversal’s most iconic characters. Coming to retail this spring, in a nod to fan favorite comedies of the 1980s and 1990s, the first wave of figures includes Jake Blues from The Blues Brothers, Andy Stitzer from the 40-Year-Old Virgin and The Dude from The Big Lebowski. Fans can be on the lookout for many more exciting and nostalgic characters to come in future waves. Each incredibly detailed, 6” figure includes a numbered art card, scenic backdrop, and is posed on an environmental base. A digital collectible will also be released of each figure.
“It’s pretty cool to bring fans even more of their favorite characters – now from the rich library of NBCUniversal. With the recent launch of McFarlane Toys Digital, we have the unique ability to expand our Movie Maniacs brand, which began back in 1997, beyond our expertly detailed figures and into the digital world by offering our fans a new way to showcase their collections. NBCUniversal’s collection of iconic characters and stories make them an ideal partner for this exciting new venture” said Todd McFarlane, founder, and CEO of McFarlane Toys.
Product is launching this spring and will be available online and at retail worldwide. All digital products will be sold in conjunction with their physical collectibles and will be redeemable at mcfarlanetoys.digital.
