On Wednesday, July 19, AMC Networks kicked off San Diego Comic-Con with a special preview night of a new Anne Rice Immortal Universe fan experience and activation inspired by the network’s critically acclaimed series Anne Rice’s Interview with the Vampire and Anne Rice’s Mayfair Witches.
The Hilton Gaslamp Terrace was transformed into “The Street of Immortality,” a New Orleans-inspired immersive experience, which features several photo and video opportunities along the route, including iconic locations from Interview with the Vampire such as Hotel Iberville and Nawlins Records. Attendees can tour the street, collect exclusive souvenirs and premiums, and enjoy “The Elixir of Immortality,” a limited-edition mocktail presented by POM Wonderful.
The activation is free and for all ages, and will be open to the public on Thursday, July 20, Friday, July 21 and Saturday, July 22 from 11:00am – 7:00pm PT.
