Wargaming, the publisher and developer of the leading naval multiplayer World of Warships, has today announced an official partnership with pop-culture icon Popeye the Sailor Man in a special collaboration recognizing World Ocean Month. This collaboration will take place in tandem with a charity partnership, to be announced ahead of the content becoming available to purchase. Taking place every June, World Ocean Month is an annual celebration of our ocean and a platform to raise awareness of the work needed to maintain the Earth’s greatest ecosystem. Check out assets supporting the announcement here.
The Popeye Charity Bundle will include in-game commanders Popeye and Bluto, including bespoke voiceovers, two flags, and a unique camouflage for the Tier VII USS Colorado.
Popeye, the iconic, spinach-eating sailor, and clean ocean advocate, is owned by King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters. A longtime advocate for ocean conservation, in 2020, Popeye announced his representation of The SeaCleaners, an organization that focuses on long-term and worldwide preservation of the ocean, joining its fight against plastic pollution and raising awareness of its ocean conservation efforts. This partnership with Wargaming continues Popeye’s commitment to sustainability and ocean conservation.
World of Warships is the world’s leading free to play naval warfare from Wargaming, where players battle against each other in the largest library of historically accurate war vessels from the 20th Century. With the game’s deep roots in the military community, Wargaming has an established track record of supporting veteran and historical non-profit organisations.
“Popeye the Sailor Man is a beloved childhood favourite for many of us here at Wargaming, so having the opportunity to bring him to our waters is an honour. It feels even more special knowing we are making a contribution to raising awareness about the ocean preservation while bringing joy to our players,” commented Marko Valentic, Global Business Development and Communications Director at Wargaming.
“As one of the world’s most recognizable pop-culture sailors, we could not think of a better gaming partner for Popeye than World of Warships,” said Jarred Goro, vice president, licensing, North America, King Features. “We are thrilled that World of Warships passion for ocean conversation matches our own and we look forward to bringing this in-game collaboration to fans around the world.”
