Mattel, Inc. and Milestone, a leading global racing game developer, announced today the Hot Wheels Unleashed™ Design Battle, an exclusive contest for the global community of the fast-paced arcade racing game of the same name which sold over 1 million copies worldwide.
For over five decades, Hot Wheels has pushed the limits of automotive performance and design – celebrating the designers & builders whose relentless passion, unlimited vision, and endless hours of elbow grease fuel the creation of the beloved toy cars. Today, Hot Wheels honors this same garage spirit, now in digital form, through the launch of the Design Battle contest. The contest runs between Jan. 14, 2022 and Feb. 14, 2022.
Participants will design a livery for the Hot Wheels Rodger Dodger™ die-cast model using the in-game Livery Editor. The winning Rodger Dodger will be transformed into a real, physical Hot Wheels toy (scale 1:64) available for purchase globally in December 2022.
The winner will be chosen by a special judging panel of Mattel’s world-class designers:
- Ted Wu – Vice President and Global Head of Vehicle Design, Mattel
- Bryan Benedict – Director of Product Design, Mattel
- Dmitriy Shakhmatov – Manager of Product Design, Mattel
- Jerry Thienprasiddhi – Principal Graphic Designer, Mattel
To inspire the community’s creativity, international artists Van Orton Design and Oskunk designed their own unique Rodger Dodger vehicles using the in-game livery editor.
Van Orton Design, a special twin-duo from Italy, reimagine pop culture brands and icons in a unique, colorful and geometric way. Their art is famous all over the world thanks to amazing collaborations and prestigious exhibitions.
Oskunk is a French pop artist who has a distinctive style. His creations are well known by the gaming and pop culture community and his technique is full of creativity and uniqueness.
The Hot Wheels Unleashed Design Battle is available starting from today on PlayStation®5, PlayStation®4, Xbox Series X|S, Xbox One, and Steam.
For more information, visit hotwheelsunleashed.com.