Author - Jerry Paxton

Brandweek Lays Out Halo 3 Marketing Plan

Brandweek has a great article detailing the five phase marketing plan set up by Microsoft/Bungie for Halo 3. Here is the brief rundown:

Phase 1: Starry Night campaign.

Phase 2: The Halo 3 beta.

Phase 3: Iris, the alternate reality game in the same vein as ‘I Love Bees’.

Phase 4: Merchandising tie-ins with various food establishments such as Burger-King.

Phase 5: Believe campaign starting off with the earlier reported on video.

New Halo 3 Commercial – Interesting

Yahoo Video has the recently released Halo 3 commercial up. It is a pretty emotional scene reminiscent of World War II vets discussing the battles they fought.

This is far different than what I would imagine for a video game commercial in tone.

Looks like a new commercial will be released on 9/14/07, maybe a continuation of this current one?

SW Episode 3 Baaaad Subtitles

Winterson has a pretty funny article regarding the very bad subtitle translation of Star Wars Episode 3 seen in China. Honestly, don’t drink anything you don’t want to see shooting from your nose while reading them.

Hellgate Pre-Order Benefits

Hellgatelondon.com has posted the official benefits package for pre-ordering the game. In short:

Become a member of the beta program running from Sept 17th to Oct 7th.

Get a special dye package for your armor.

Be eligible for the founder’s price of $145 for a lifetime membership to the multiplayer mode of the game.

Now I did pre-order the collector’s edition of this game but I wasn’t really looking forward to multiplayer action yet. I liked the idea of my lone Paladin slashing up the forces of evil. But what do I know, I am just the GamingShogun.

Porn Industry Getting Ready to Take On BitTorrent Sites

TorrentFreak is reporting that porn industry leaders met in a three hour conference designed to come up with effective methods of fighting torrent-shared porn. Possibilities include creating a porn-based RIAA/MPAA analogue and creating forums where users can be rewarded for turning in leads pointing to stolen content.

I don’t really see either of these being all that effective, they could really learn from the mistakes made by the RIAA and MPAA here, both of which have (despite their best efforts) failed to stop the sharing of copyrighted material.

People are going to steal and share copyrighted work until the end of time, perhaps it is time for these industries to provide a low-cost online distribution method that encourages people to buy instead?

Did You Buy A Lisa When They Came Out?

BBSpot reports that Steve Jobs, in addition to offering an iPhone early adopter $100 in store credit, is offering a $7000 in store credit for anyone who was an early adopter of the Apple Lisa. All you need is your receipt and UPC from the box and it is all yours.