Posted 3/16/2010 at 12:16 AM By GamingShogun

Nvidia has further thrown down the 3D gaming gauntlet by announcing 3DTV Play, a technology that will allow their GPUs to interface with full-on 3D television sets. The technology will be released later this Spring for a price of $39.99 - note: if you are a current 3D Vision user, you will get the software free-of-charge.
Why should we care? Picture playing World of Warcraft in 3D on your 50'' LCD set... Yes.
Official Announcement:
NVIDIA today announced NVIDIA® 3DTV Play, its latest software solution that allows consumers to connect their GeForce® GPU-powered desktop or notebook computer to new 3D TVs, for the ultimate in big screen... (cont.)
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Continued...
(cont.) ...3D gaming action. For the launch of 3DTV Play, NVIDIA is teaming up with Panasonic on its coast-to-coast 2010 “Panasonic Touch the Future Tour,” where consumers can test drive 3DTV Play-based PCs running on the new Panasonic® VIERA® Full HD 3D TVs, that just launched this month.
3DTV Play software lets you connect any compatible NVIDIA GeForce GPU-powered PC or notebook to 3D TVs for the ultimate, high-definition, big-screen, 3D entertainment experience. By leveraging the processing power of NVIDIA GeForce GPUs, 3DTV Play software delivers the best the PC has to offer: play hundreds of standard PC games in stunning 3D environments such as World of Warcraft – Wrath of the Lich King, Battlefield Bad Company 2, and James Cameron’s Avatar™: The Game. You can also watch upcoming Blu-ray 3D™ Hollywood blockbusters, view digital 3D photographs, and even watch streaming 3D movies for the ultimate viewing party. The active-shutter glasses bundled with each VIERA full HD 3D TV sold work seamlessly with NVIDIA GPUs and off-the-shelf PC gaming titles and other 3D entertainment content.