Fountain Valley, CA – June 15, 2016 – HyperX™, a division of Kingston® Technology Company, Inc. the independent world leader in memory products, today announced a product partnership with The Coalition®, the game developer of the mega hit Gears of War®, published by Microsoft® Studios.
HyperX has been a strong supporter of the Gears of War eSports tournaments and gaming events throughout the year. Events include E3 going on right now in Los Angeles, Calif., San Diego Comic Con, and PAX West this September in Seattle, Wash.
HyperX supports gamers across all titles and platforms and is increasingly supporting the console gaming market. At the beginning of 2016, a partnership with Microsoft was announced for the just released HyperX CloudX headset, an Xbox One licensed product. Working with the creators of Gears of War is a natural extension of the relationship as both companies support console gaming.
“The Gears of War franchise is an acclaimed third-person shooter built on innovation and over the top gameplay,” states Jerry Chu, Director of Licensing at The Coalition. “We’re extremely excited to announce this partnership with HyperX and look forward to developing products that will provide an immersive experience for our Gears of War community. It’s an exciting time for both our companies in the Gears Universe.”
“We are proud to partner with such an established and well-known brand as the Gears of War franchise,” said Daniel Kelley, director of marketing, HyperX. “Collaborating with The Coalition and Microsoft Studios is the latest step for HyperX and we can’t wait to introduce our co-developed product to Gears fans next month.”
HyperX is the high-performance product division of Kingston Technology encompassing high-speed DDR4 and DDR3 memory, SSDs, USB Flash drives, headsets and mouse pads. Targeted at gamers, overclockers and enthusiasts, HyperX is known throughout the world for quality, performance and innovation. HyperX is committed to eSports as it sponsors over 30 teams globally and is the main sponsor of Intel Extreme Masters. HyperX can be found at many shows including Brasil Game Show, China Joy, DreamHack, ESL One and PAX.
For more information visit the HyperX home page.
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