SALT LAKE CITY- January 30, 2013- From conception to execution, Utah-based entrepreneurs,Amiigo, developed a Bluetooth low-energy fitness device that will take an ordinary workout experience to the next level. Amiigo, a sweat-proof fitness bracelet and shoe-clip, identifies what exercise is being performed, and details your body’s physiological response. Amiigo soared past its initial funding goal on the crowd-funding site, Indiegogo, and is available for preorder now.
“Athletes are always working to enhance and elevate their workout experience. We wanted to develop an easy-to-use device that helps people personalize their workouts, share data, and even compete with friends,” says Dave Scott, co-founder of Amiigo. “Our fitness bracelet and shoe-clip does it all, and we’re confident you’ll work out better and harder with it. Push yourself and be great with Amiigo.”
Unlike other fitness trackers on the market, Amiigo actually knows what exercise is being performed. For example, it can differentiate between running on a treadmill and using an elliptical. Sensors in the bracelet correlate with upper body exercises and sensors in the shoe-clip focuses on the lower body. Together, these two devices link up via Bluetooth with the Amiigo app on an iOS or Android device, and record more than 100 different exercises and movements. Users can even create and record their own exercise to be recognized in future workouts.
Athletes can utilize this full-body tracking experience to study their results, and figure out ways to get the most out of their workouts. Using accelerometers and machine learning algorithms, Amiigo tracks heart rate, blood oxygen levels, skin temperature and calories burned. You can share this information with friends on your social networks to spark a little friendly competition or simply to announce milestones in your workout goals!
Using thermoplastic elastomers and stainless steel, Amiigo is built for comfort and durability even through the most strenuous workouts. The sleek and stylish bracelet is micro-adjustable for a snug, secure fit every time. The battery in the Amiigo lasts 2+ days of active use on a full charge.
The Amiigo is available for preorder now on Indiegogo, and is expected to begin shipping in June.
For a full list of pledges, please head to Amiigo’s page on Indiegogo.
• Quality: Composed of thermoplastic elastomers and stainless steel
• Compatibility: iPhone 4S and newer. Select Android devices supporting BLE
• Connection: Bluetooth Low Energy
• Size/Fit: Micro adjustable. Amiigo will fit perfectly on just about any wrist.
Based in Salt Lake City, a team of six entrepreneurs came together with one goal in mind: to create a fitness device that goes beyond overall activity tracking, and truly enhances a workout experience in a simple and engaging way. Each member of the team brings their own unique skills and knowledge to this project from app development, manufacturing, design and more.
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