24th April 2012, BMW M Sport Studio, Munich. Auto Club Revolution today launched the BMW Experience, allowing players the opportunity to drive BMW’s latest M Sports performance car, the BMW 1 Series M Coupé.

The BMW Experience offers visitors to BMW’s websites and social media channels a unique opportunity to drive the car in a specially built introduction to the Auto Club Revolution game. Players have the chance to customize their very own BMW 1 Series M Coupé which they can race on Victoria Harbour, the brand new race track, specially designed and built in conjunction with the BMW’s designers and designed to put the car through its paces.

Auto Club Revolution is a free-to-play online racing game and car community built in collaboration with the motor industry. Featuring officially licensed cars from BMW and over 50 of the world’s leading motor manufacturers, it delivers a console quality racing experience to the free-to-play market while providing a social platform for owning, customizing and enjoying cars online.

Andreas-Christoph Hofmann, Vice President Brand Communication BMW, Marketing services BMW Group: “Our customers are tech-savvy and love to be able to put their dream car together the way they want. Auto Club Revolution allows us to make our models accessible to a large number of car enthusiasts. It was extremely important to us that our models be portrayed realistically. In Eutechnyx we found a partner who shares our high quality standards – and we worked well together right from the start.”“It is always a real challenge to render a vehicle’s distinctive handling accurately in a game – generating the models from CAD data is just not enough. To reproduce the handling of the BMW 1 Series M Coupé in ACR in an authentic manner, we first took it out on the real racetrack. That is the only way to know exactly how the car corners, for example,” said Doug Wolff, ACR Team Lead.

Auto Club Revolution already features licensed content from over 50 car and over 150 upgrade parts manufacturers plus a raft of licensed race tracks including Circuit de Spa-Francorchamps, Daytona International Speedway , Silverstone, Infineon Raceway and the game’s range of custom race tracks. Auto Club Revolution’s progression model unlocks free cars at regular player levels and allows them to be upgraded using credits, which are earned during in game activities (such as racing).

From today, players can take part in the BMW Experience from BMW’s websites, or at http://bmw.autoclubrevolution.com

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